Hispanic PR Wire - Hispanic PR Wire, HispanicAd.com and Business Wire Co-Host Washington, DC Breakfast June 21 on Best Practices in Hispanic Media Relations and Measurement

“Hispanic PR Wire, HispanicAd.com and Business Wire are jointly hosting an in-depth breakfast presentation featuring Hispanic PR Wire CEO Manny Ruiz June 21 in Washington, DC titled “From Media Relations to Measurement: Maximizing Your Hispanic PR Initiatives.” The presentation is part of the 2006 National Hispanic Media Relations and Measurement Tour created by Hispanic PR Wire in conjunction with Hispanic Market Pro.

This mini-workshop will feature execution and measurement insights, tactics and tools for a successful Hispanic market public relations program with a concentration on media relations. Tips on setting goals and benchmarking Hispanic initiatives as well as the expected impact of imminent changes in immigration laws will also be discussed. “

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