Filed Under: [ Hispanic News ]
Tags: bilingual, children
“New figures by a trade industry group show that revenue from Dora licensed toy products is growing at a faster annual rate than the revenue for any similar product in the country. And children’s television network Nickelodeon estimated that at the start of this year, one in every three preschool-age girls across the country owned a Dora product - at a time when sales of the traditional American icon Barbie are flagging.
For a new generation of Americans, the defining cartoon character is a precocious 6-year-old Latina girl, not Bugs Bunny, Charlie Brown or Elmo.
In many respects, experts say, Dora is a microcosm of a rapidly changing American society. As her appeal spreads, Dora is just as likely to be popular among middle-class white suburbanites who want their children exposed to a second language as among Latina preschoolers looking up to a bilingual role model. She cuts across class, racial and language boundaries.”
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