Rumbo: The Last Paid-Circ Start-Up?

“Normally, news that an ambitious newspaper start-up has been forced to retrench in its second year is not exactly a stop-the-presses occasion.

But these are not normal times in the newspaper industry, and the goings-on this spring at the Rumbo Spanish-language newspapers in Texas may well represent the end of one era in newspapering — and the beginning of another with profound implications for the paid-circulation business model that has sustained U.S. newspapers since before the days of the penny press.”

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