Hoy :: Hoy Kicks Off Month-Long Celebration with McDonald’s World Cup Promotion Innovative Wrap

“Hoy, the nation’s leading Spanish-language newspaper, with daily editions in New York, Los Angeles and Chicago, today kicked off its month-long World Cup celebration with an innovative McDonald’s promotion. With the help of CMS Partners, McDonald’s ran a high-impact specialty wrap of Hoy’s New York edition. The colorful four-page advertising wrap, which includes a frequency card, introduces the FIFA World Cup Meal Promotion — a special McDonald’s customer loyalty program for the New York market.

“We have encouraged advertising agencies and clients to challenge us with innovative ways to reach consumers,” said Digby Solomon Diez, Hoy Publisher and CEO. “Working closely with CMS Partners and McDonald’s, we are proud to be part of creating a unique way to introduce McDonald’s FIFA World Cup Meal Promotion to consumers.”"

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