HispanicTrending: DMA Publishes 2006 ‘Reaching the US Hispanic Market Report’

“The Direct Marketing Association (DMA) has released its market research on US Hispanic consumers’ attitudes and purchasing habits via direct marketing channels. Reaching the US Hispanic Market: Consumer Attitudes and Buying Behavior Report, produced in conjunction with DMA Directo: Council for Hispanic Marketing, demonstrates the many positive aspects about Hispanic consumers’ experiences with buying direct.

“With more than 49 million Americans of Hispanic descent, the United States is now the world’s fifth-largest Spanish-speaking country,” said Anna Chernis, senior research manager, DMA. “Census projections indicate that in 30 years, more than 25 percent of the American population will be of Hispanic descent. The report includes the most recent data on the Hispanic market to help direct marketers make the best of new opportunities in this growing market segment.””

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