Ad Spend on Spanish-language Media up 14.2% in Q1, per TNS

“Advertising expenditures in Spanish-language media increased 14.2 percent to $1.05 billion in the first three months of 2006, according to data released today by TNS Media Intelligence. Spanish-language media includes Hispanic network and cable TV, Hispanic spot TV, Hispanic magazines and Hispanic newspapers.

In terms of advertisers, Procter & Gamble retained the top spot with $794 million in spending, up 13.8 percent compared to the same period the year before. General Motors Corp. holds the second position with $706 million, down 1.9 percent. AT&T, meanwhile, reported the largest growth in spending among the top 10, up 51 percent.
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