Did You Know: $3.3 billion spent on ads to Hispanics in 2005

“Advertisers spent more than $3.3 bln to market products to US Hispanics in 2005, a 6.8% increase from 2004. While traditionally Spanish-language advertising was used to reach Hispanics, new data indicate second- and third-generation Hispanics tend to favor English. As a result, ad spending growth in some sectors of the US Hispanic market is slowing as advertisers debate which Hispanic demographic to target.”

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