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Posted on:
May 30th, 2006
Filed Under: Hispanic News, Media
Tagged: Don Francisco, HispanicAd, Nielsen, Sabado Gigante, Spanish-language, Univision
Filed Under: Hispanic News, Media
Tagged: Don Francisco, HispanicAd, Nielsen, Sabado Gigante, Spanish-language, Univision
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“Univision 41 (WXTV), New York’s premier Spanish-language TV station, is celebrating a number of notable records in the just-completed May Sweep period, the four contiguous springtime weeks in which the audiences of TV stations nationwide are measured to set advertising rates. The May 2006 sweep runs from April 27 to May 24, 2006.
Univision 41 is New York’s top rated TV station on Saturday nights regardless of language according to Nielsen Station Index (NSI) Local People Meter (LPM) ratings for the May 2006 sweep. For this feat Univision has the long-running hit, “Sabado Gigante,” seen Saturdays from 8 pm to 11 pm, to thank. “Sabado Gigante” with host Don Francisco is number one among New Yorkers aged 18 to 34 with 89,000 viewers (2.0 NSI LPM rating) and number one among New Yorkers aged 18 to 49 with 184,000 viewers (2.0 NSI LPM rating) regardless of language. That beats ABC, CBS, NBC, Fox, and every other TV station or network in New York. “
SOURCE: in English / Fuente en Ingles
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