Filed Under: [ Hispanic News ] [ Media ] [ People ]
“Media-buying focus
Ms. Sanchez, 37, is switching from a full-service Hispanic ad agency to a media-buying shop at a time when media agencies are aggressively chipping away the media buying from the full-service agencies that still dominate Hispanic media buying.Ms. Sanchez joins Tapestry on June 26, and will work on existing and new business. Tapestry is 100% owned by Publicis Groupe, and owes much of its size and clout to handling the Hispanic-media billings for marketers who work with Starcom, MediaVest and GM Planworks, which handles General Motors Corp., the second-largest advertiser in the Hispanic market, and some of the media business for Publicis-owned Hispanic creative agencies. “
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