Latino consumers a boon for Kern’s
Tagged: Chile“Kern’s, a company known for its nectars, has achieved the type of cross-cultural appeal that companies pay consultants thousands to replicate.
Now the company hopes to increase its market share with Latino consumers and at the same time expand sales to those it calls “culturally adventuresome” — shoppers who like trying ethnic products from miso soup to chile verde.
“It’s interesting how brands can migrate” from one group of consumers to another, said Tim Ross, a partner with Kendall Ross Brand Development and Design, a Seattle-based consulting firm. “Traditional consumers are looking to other (niches) as well.”"
SOURCE: in English / Fuente en Ingles
FUENTE TRANDUCIDO: Usando Google o Altavista/Babel Fish
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Posted on:
May 26th, 2006
FUENTE TRANDUCIDO: Usando Google o Altavista/Babel Fish
Please note some (many) sites require registration. Many times it is free.
Curation from Tomás
Filed Under: 1. Hispanic News, Business
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