An Emerging Hispanic Strategy

“Marketers and service providers need to develop an emerging Hispanic strategy. It will build on Hispanic targeting plans already under way or require the creation of such strategies and tactics. But the treatment will have to be similar to that of an emerging market. Consider the lessons from the 1990s tech boom and apply the best practices to this new market.

Who stands to benefit from legalizing these immigrants? Right off the bat, credit card issuers, banks, real estate developers and brokers, insurers, HMOs, pharmaceutical companies, airlines, automakers, home furnishings chains, oil companies, hotels and retailers with catalog and e-commerce arms. Add to that list colleges and universities, magazines, direct response television retailers, Internet service providers and nonprofits.”

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