Radio and TV tune into Hispanic culture in Virginia

“Fostering understanding of Hispanic life and culture is Membreno’s goal in creating “Con la Vero,” a new paid-programming show about and for Hispanics in Southwest and Central Virginia. The show is the latest addition to the palate of media offerings targeting the region’s burgeoning Latino community.

Producers of the show, which airs on WDBJ (Channel 7) at 12:30 p.m. on Saturdays, have featured Local Colors executive director Pearl Fu, a makeover segment at a new Hispanic-owned beauty salon, and interviewees ranging from a Richmond immigration lawyer to foreign-born members of the Salem Avalanche.

“Con la Vero” is Spanish for “With Veronica.” Host Veronica Freites, a Dominican Republic native who’s lived in Roanoke for 37 years, owns the Latin Corner, a Williamson Road Hispanic store that offers money-wiring and translation services.”

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