Greater Dallas Chamber presents ‘Marketing to the Hispanic Consumer’ in Texas

“The Greater Dallas Chamber will present a new panel discussion entitled “Marketing to the Hispanic Consumer.” A representative from Spanish newspaper Al Dí will moderate the panel discussion.

The panel will feature Juan Faura, President and CEO of Cultura, an advertising firm specializing in the Hispanic consumer; Dr. Edward Rincón, President of Rincón and Associates, a marketing and research company which focuses on Latinos in the Dallas/Ft. Worth area, Professor of Hispanic Marketing at SMU; Doug Darfield, Senior Vice President of Hispanic Services at Nielson Media Research; and Eddie Reyes, Host of Latino Business Hour on Bizradio 1360 and HUB Coordinator for the University of North Texas.”

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