Discovery stokes Hispanic content

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Posted on: May 19th, 2006
Filed Under: [ Hispanic News ] [ Media ]
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“Discovery Networks US Hispanic Group has upped the number of genres catering to US Spanish-language viewers in a bid to give advertisers a more targeted reach into this growing demo.

Twelve new genres will be available across the division’s portfolio of three networks, Discovery en Espanol, Discovery Travel & Living (Viajar y Vivar) and Discovery Kids en Espanol. The new content has been grouped into core genres, with each featuring original programming developed specifically for Spanish-speaking audiences, as well as a selection of well-known Discovery content that has been edited specifically for US Hispanic audiences.”

SOURCE: in English / Fuente en Ingles
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