Strategic Research Institute :: Assimilation, Immigration and Acculturation by Latinos in the Context of Brand Marketing Insights to be Covered at Hispanic Boom Conference

“Strategic Research Institute’s 7th Annual Hispanic Boom and Profitable Brand Engagement Strategies Conference opens in Los Angeles on June 14-15, 2006. Professor Robert Courtney Smith, Baruch College and author of Mexican New York will speak about the emerging trend of “Transnationalism” and the reality of immigrants living simultaneously in two cultures. Other prominent keynote speakers are Monica C. Lozano, La Opinion’s CEO and Publisher; Julie Roehm, Senior Vice President, Wal-Mart; and Dr. Felipe Korzenny, Florida State University and Segmentation expert.

According to Rupa Ranganathan, Ethnic Strategist and Senior Vice President of Strategic Research Institute, “The conference will be attended by company representatives from companies like Wal-Mart, Kroger, Albertson’s, JC Penney, Visa, Georgia Pacific, Lions Gate, USG Corporation, PFF Bank, Bank of America to list a few of the firms participating.”"

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