Strategic Research Institute :: Assimilation, Immigration and Acculturation by Latinos in the Context of Brand Marketing Insights to be Covered at Hispanic Boom Conference

“Strategic Research Institute’s 7th Annual Hispanic Boom and Profitable Brand Engagement Strategies Conference opens in Los Angeles on June 14-15, 2006. Professor Robert Courtney Smith, Baruch College and author of Mexican New York will speak about the emerging trend of “Transnationalism” and the reality of immigrants living simultaneously in two cultures. Other prominent keynote speakers are Monica C. Lozano, La Opinion’s CEO and Publisher; Julie Roehm, Senior Vice President, Wal-Mart; and Dr. Felipe Korzenny, Florida State University and Segmentation expert.

According to Rupa Ranganathan, Ethnic Strategist and Senior Vice President of Strategic Research Institute, “The conference will be attended by company representatives from companies like Wal-Mart, Kroger, Albertson’s, JC Penney, Visa, Georgia Pacific, Lions Gate, USG Corporation, PFF Bank, Bank of America to list a few of the firms participating.”"

Stumble it! | |

Other posts that may interest you

Listen to podcast interview with Rupa Ranganathan, SVP, Strategic Research Institute about Eighth Annual Hispanic Boom conference - Hispanic MPR

7th Annual Hispanic Boom Marketing Conference Features Leading Industry Luminaries

7th Annual Hispanic Boom Marketing Conference, scheduled for June 14-15, Los Angeles

SRI 7th Annual Hispanic Boom conference to be held in Los Angeles in June

HispanicMPR Editor to Speak at Marketing to U.S. Hispanics Conference

Hispanic Marketing ROI and Client Insights at Annual Miami Conference

More Newcomers, Insights at SRI Conference

Listen to podcast with Rupa Ranganathan about Marketing to U.S. Hispanics & Latin America conference in Miami - Hispanic MPR

Latin3 CEO to Speak at the 8th Annual Hispanic Boom Conference

BEYOND TRANSLATION - The Marketer’s Field Guide to Understanding Today’s Transcultural Consumer