HispanicTrending: Hispanic Segmentation Made Simpler
Tagged: blog, money transfer“I’m often asked how companies can avoid stereotyping or generalizing when creating a Hispanic strategy, given the various ways in which the market segments.
One of the first considerations when creating a Hispanic brand strategy is to understand how a product or service is purchased. Unless a product is country specific or purchasing behavior is representative of a certain country, nationality is often not a consideration. It is a consideration, however, for certain types of food, music, concerts, restaurants, or specialized services like money transfers. What’s important is to be clear on whether the product or service is a functional purchase or an emotional purchase.”
SOURCE: in English / Fuente en Ingles
FUENTE TRANDUCIDO: Usando Google o Altavista/Babel Fish
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Posted on:
May 18th, 2006
FUENTE TRANDUCIDO: Usando Google o Altavista/Babel Fish
Please note some (many) sites require registration. Many times it is free.
Curation from Tomás
Filed Under: 1. Hispanic News, Marketing & Advertising
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