Chase Launches First-Ever Spanish-Language TV Advertising

“Chase’s Consumer Bank is launching its first-ever Spanish-language television advertising campaign tonight on Univision and Telemundo networks.The TV ads are part of a broader new Spanish-language campaign called “Confia en ti. Confia en Chase,” (Confidence in yourself. Confidence in Chase.), which includes print, radio, bus shelters and other outdoor ads for the fast-growing customer segment.

“We want to make sure we are speaking to Hispanic consumers in a voice and a language that they understand,” said Ryan McInerney, head of marketing for Chase’s Consumer Bank. “Our new ads are designed to show that customers can trust Chase to provide the financial services needed in various life situations.”"

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