Advertising Age - Telemundo Makes ‘360 TV’ Pitch at Hispanic Upfront

“The mood was festive as Telemundo celebrated hefty gains in Spanish-speaking viewers at the NBC Universal-owned network’s upfront presentation last night. The audience laughed and applauded throughout and stayed late to chat about the new programs at the afterparty. Some of them arrived happy after being waylaid by Hispanic agency Ole, which held an event piggybacking on Telemundo’s presentation around the corner at Mexican restaurant Rosa Mexicano, to drink pomegranate margaritas with a group of Latin American TV channels trying to crack the U.S. Hispanic market. “

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