Filed Under: [ Hispanic News ] [ Media ]
Tags: aztec, Telemundo
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“Upfront begins
Kicking off the Hispanic upfront last night at a presentation at the American Museum of Natural History, Adrian Steckel, who became president-CEO of Azteca America six months ago, pledged, “Our goal in the next 18 months is to get to a 10% share. We need you guys to believe in us.”Right now Azteca America has a 5% share of the U.S. Hispanic TV audience — up from 2% a year or so ago, he said. On weekends, Azteca reaches 12% of the audience, “almost as much as Telemundo,” Mr. Steckel said. “
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