Filed Under: [ Hispanic News ] [ Press Releases ]
Tags: advertising campaign, AOL Latino, Film
“PEOPLE EN ESPAŇOL, in partnership with Johnnie Walker(R) and AOL Latino, announced the winner of its “El Gran Caminante” national contest to uncover the rising Hispanic talent. Thousands of consumers participated in the contest and selected up-and-coming entertainer Michael Angelo as El Gran Caminante (The Great Walker).
Building on the its well-known Keep Walking advertising campaign, the makers of Johnnie Walker and PEOPLE EN ESPANOL created El Gran Caminante (The Great Walker), to find the next generation of “striding men” who have achieved personal progress and success. As part of the partnership, the magazine selected top experts in the field of music, TV and film, to nominate three men””one in each field””for the challenge. “
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