Filed Under: [ Business ] [ Hispanic News ] [ Internet ]
Tags: population, Telemundo
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“EARLIER THIS WEEK, YAHOO AND GE’s Telemundo Network announced plans to merge their U.S. Spanish language Web sites in an attempt to expand their reach and presence. This was a smart move on the part of two savvy companies. The Yahoo en Espanol and Telemundo.com Web sites will be rebranded as Yahoo Telemundo and be eventually combined into one. The combined Yahoo Telemundo site will include Telemundo’s shows, sports, and message boards, as well as Yahoo’s search engine, e-mail services, instant messenger, and Yahoo Music. The deal also means that Yahoo en Espanol and Telemundo will merge personnel and share advertising revenue.
The importance of the Hispanic market cannot be underestimated. The U.S. Census Bureau says that Hispanics are the youngest, fastest-growing segment of the American population. In fact, Hispanics comprised 14 percent of the population in 2004, but made up nearly half of U.S. growth from 2000 to 2004. They’re also young; their median age is 27, younger than the overall population. The median age is a hair over 31 for African-Americans, and a little more than 40 for white non-Hispanics.”
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