Washington Mutual Kicks off Hispanic Advertising Campaign; Selects Zubi Advertising as Hispanic Agency of Record. Seattle

“Washington Mutual (NYSE:WM) today kicked off a Hispanic advertising campaign to support its highly successful new WaMu Free Checking(TM) product. The company also announced it has selected Miami-based Zubi Advertising Services, Inc. as its new Hispanic ad agency of record.

The radio, television, print and out-of-home ads will promote features of the new WaMu Free Checking(TM) product that resonate with Hispanic consumers, such as free outbound wire transfers, free ATM withdrawals, free checks for life, and free low-balance alerts with online banking, among other features.

“The Latino market has been and will continue to be the most significant growth market in America. We’ve been serving the Latino market every step of the way and will continue to make the WaMu banking experience simpler and more welcoming as we provide our authentic approach to serving all our customers,” said Chris Matthews, Washington Mutual’s senior vice president of advertising and branding.”

Stumble it! | |

Other posts that may interest you

Wells Fargo Selects Acento Advertising as Hispanic Agency of Record

Univision, Zubi Advertising Complete $80 Million Deal - The deal includes advertising on all three Univision TV networks (Univision, TeleFutura and Galavision), among other areas of the company

Zubi Launches Holiday Campaign for American Airlines

Zubi Advertising and Cyloop.Com Team Up To Showcase the Sync Online Community

Zubi Advertising makes bold moves with new Ford Edge campaign.

After Long Search, Zubi Hires Creative Director - Andres Ordonez

Wrigley Selects Bravo as U.S. Hispanic Creative and Promotional Marketing Agency

Advertising Age Names Grupo Gallegos 2008 ‘Multicultural Agency of the Year'

Beck’s and Beck’s Premier Light Launch Multicultural Advertising Campaign. Brand’s First Ever Integrated Campaign Created Specifically for Hispanic Market

ComEd launches new Spanish-language ad campaign for energy-saving light bulb - Hispanic MPR