YAHOO!, NBC Universal Television Group and Telemundo Create Leading Internet Property for U.S. Hispanic Market

“Yahoo! Inc. (Nasdaq: YHOO), NBC Universal Television Group and Telemundo today jointly announced that they will combine their U.S. Hispanic Internet properties to form a co-branded Internet business to be called Yahoo! Telemundo (telemundo.yahoo.com). The new entity will seamlessly integrate Yahoo! services with Telemundo content, and will replace the existing sites of Yahoo! en español (espanol.yahoo.com) and Telemundo’s Telemundo.com. Starting today, users who visit the new and old URLs of either company will see new branding on the front pages. Further asset integration will be rolled out in phases over the coming months and the properties will grow into one Yahoo! Telemundo. The announcement was made by Don Browne, president, Telemundo; Randy Falco, chief operating officer, NBC Universal Television Group; and Greg Coleman, executive vice president for Yahoo! global sales.

Under the terms of the agreement, Yahoo! and Telemundo.com will merge staff and share advertising revenue, but neither company will make any equity investment in the other. Luis Romero, a seasoned sales manager in the digital and broadcast space, will lead sales efforts for the new co-branded property.

This agreement marks the first time that a national Hispanic television network will partner with an established Hispanic online service to provide the best of both online and broadcast media content for users and advertisers. The new partnership will create a richer online user experience, adding Telemundo’s cadre of original programming across sports, music, entertainment and other content to Yahoo! en español’s award-winning online tools and services, including Yahoo! Search, Mail and Messenger, among others. “

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