Filed Under: [ Hispanic News ] [ Press Releases ]
Tags: family, latin america
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“As the Hispanic community evolves in its tastes and preferences, they are also emerging as a leading wine consumer group. In fact, wine consumption among Hispanics is increasing more than any other ethnic group. According to a survey conducted by Wine Market Council, 31 percent of Hispanic wine drinkers are consuming more wine now than they were during the last few years, while only 11 percent of Caucasians say the same.
To address this growing Latin American influence, the Wine Market Council is responding by shifting communication to reach this important and influential group. “We are in the midst of a very exciting time in the wine industry. We are delighted to be witnessing the widespread acceptance of wine among Hispanics who are integrating it into their family and food-oriented culture,” said John Gillespie, President of the Wine Market Council. “
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