Food companies going after Hispanic families
“From “Tony el Tigre” on Frosted Flakes boxes to a Latin-dance exercise video, Kellogg is in hot pursuit of Hispanic grocery shoppers.
It’s not alone.
With young families and growing numbers, Hispanics are among the food industry’s most coveted customers. Kellogg Co., the nation’s dominant cereal maker, says it’s boosting marketing to Hispanics by 60 percent.”
SOURCE: in English / Fuente en Ingles
FUENTE TRANDUCIDO: Usando Google o Altavista/Babel Fish
Please note some (many) sites require registration. Many times it is free.
Posted on:
May 9th, 2006
FUENTE TRANDUCIDO: Usando Google o Altavista/Babel Fish
Please note some (many) sites require registration. Many times it is free.
Curation from Tomás
Filed Under: 1. Hispanic News, Business
Comments
