Filed Under: [ Business ] [ Hispanic News ]
“From “Tony el Tigre” on Frosted Flakes boxes to a Latin-dance exercise video, Kellogg is in hot pursuit of Hispanic grocery shoppers.
It’s not alone.
With young families and growing numbers, Hispanics are among the food industry’s most coveted customers. Kellogg Co., the nation’s dominant cereal maker, says it’s boosting marketing to Hispanics by 60 percent.”
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An increasingly large and young Hispanic population will have a huge impact on food consumption.
