Hispanic market good for small businesses, too
“No matter how you feel politically about the issue of immigration reform, if you’re an entrepreneur, you can’t ignore one thing: Hispanics in the United States represent a huge marketing opportunity.
Serving Hispanics can be a great business move. One businessman I know had a struggling used-car dealership. Then 20 years ago, he took a chance: He started selling cars to Hispanics, including migrant farm workers, when no one else would. He learned Spanish, hired Spanish-speaking salespeople and extended credit to customers when others wouldn’t.”
SOURCE: in English / Fuente en Ingles
FUENTE TRANDUCIDO: Usando Google o Altavista/Babel Fish
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Posted on:
May 8th, 2006
FUENTE TRANDUCIDO: Usando Google o Altavista/Babel Fish
Please note some (many) sites require registration. Many times it is free.
Curation from Tomás
Filed Under: 1. Hispanic News, Business
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