Advertising Age – CEO Blasts ‘Sanctioned Segregation’ in Ad Industry
Tagged: Baseball“Mr. Wayner, a former investment banker, said marketers have designated 5% of their budgets to African-American and Hispanic advertising. The result is that instead of integrating multicultural employees and management into the work force, the marketing industry as a whole has set up multicultural shops tantamount to asking aspiring agency executives to play in baseball’s “Negro leagues,” he said.
Mr. McGee volunteered to help Mr. Wayner and moved on to another questioner. “
SOURCE: in English / Fuente en Ingles
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May 8th, 2006
FUENTE TRANDUCIDO: Usando Google o Altavista/Babel Fish
Please note some (many) sites require registration. Many times it is free.
Curation from Tomás
Filed Under: 1. Hispanic News, Marketing & Advertising
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