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“Viewed for the first time through a behavioral lens, the study entitled “Winning the Hispanic Shopping Trip,” examined the actual Hispanic shopper’s activities, reviewing more than 3,600 diaries and store receipts. This is a radical departure from the traditional methodology of “Q&A” techniques as the diaries and receipts serve to further verify consumer responses to questionnaires.
This groundbreaking study provides retailers with real practical in-store solutions to meet the Hispanic shopper’s needs and expectations. “
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