Unilever’s Hispanic Market Study Uncovers New Shopper Insights Into the Nation’s Fastest Growing Consumer Group
“Viewed for the first time through a behavioral lens, the study entitled “Winning the Hispanic Shopping Trip,” examined the actual Hispanic shopper’s activities, reviewing more than 3,600 diaries and store receipts. This is a radical departure from the traditional methodology of “Q&A” techniques as the diaries and receipts serve to further verify consumer responses to questionnaires.
This groundbreaking study provides retailers with real practical in-store solutions to meet the Hispanic shopper’s needs and expectations. “
SOURCE: in English / Fuente en Ingles
FUENTE TRANDUCIDO: Usando Google o Altavista/Babel Fish
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Posted on:
May 5th, 2006
FUENTE TRANDUCIDO: Usando Google o Altavista/Babel Fish
Please note some (many) sites require registration. Many times it is free.
Curation from Tomás
Filed Under: 1. Hispanic News, Marketing & Advertising, Press Releases
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