AARP Signs on Cristina Saralegui as Celebrity Endorser; Multimillion Dollar Marketing Campaign Aimed to Reach Hispanics 50-Plus

“AARP, a nonprofit organization for people over 50, announced today the launch of a Hispanic/Latino marketing campaign that includes the celebrity icon Cristina Saralegui. The unveiling of the campaign took place in Miami through a celebratory reception attended by key community leaders and the media. This marks the first time AARP has used a Hispanic celebrity as part of an integrated marketing campaign.

“Cristina Saralegui is a great voice to reach the Hispanic community and like AARP she understands the importance of providing information and services that can contribute positively to Hispanic/Latino families,” said Bill Novelli, CEO of AARP, “Working together with Cristina we hope to introduce more Hispanics to AARP and to show how AARP can improve the lives of Hispanics and their families.”"

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