Unilever finds Hispanics want more than just goodies from shops

“Hispanics shop for food as often as the general US population, but are more prepared for their shopping trips and spend less, rather than rushing in for last minute items like most Americans do, a new survey shows.

Unilever, the Anglo-Dutch maker of foods such as Hellmann’s mayonnaise, also found that retailers have a long way to go to improve their level of appreciation among Hispanic shoppers, through services such as bilingual signs and coupons, as well as transportation to stores in urban areas. “

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