Spanish-language stations are a growing force on Utah’s radio dial

“José Libardo Rivera pushes the hold button and greets the caller with a ringing “Buenas tardes,” then asks her opinion about a proposed national Latino boycott on Monday.

On this Saturday afternoon in late April, the phone lines are ringing off the hook during Libardo’s “Nuestra Gente,” a two-hour call-in show at South Jordan’s KBJA 1640 AM, one of the valley’s five leading Spanish-language radio stations. As you’d expect, what listeners want to talk about is immigration politics.”

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