Online Advertising Hits Stride on Hispanic Sites

“The Hispanic online population and Hispanic Internet advertising are growing faster than the general market, and Hispanic portals and sites are just beginning to get into fast-growing areas like user-generated content, behavioral targeting and search.

Hispanics make up 9% of U.S. Web users and Hispanic Web sites’ ad revenue is expected to grow at a faster pace than that of general market sites.

Strong growth
Hispanic online ad spending is forecast to grow by 32% in 2006, compared to 25% in the general market, and the number of Hispanic Internet users will grow from 15.7 million last year to 16.7 million in 2006, and increase by 33% over the next five years, according to eMarketer’s new Hispanic Youth Online report. EMarketer aggregates and analyzes e-business research from different sources. “

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