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Burger King(R) Sizzles with High Voltage Reggaeton Campaign

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Posted on: April 26th, 2006
Filed Under: Hispanic News, Press Releases
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“Reggaeton has been climbing the charts with its catchy fusion of reggae, hip hop, salsa and merengue. Now, the king of burgers is serving up what’s sizzling on the airwaves — reggaeton – as part of a new consumer promotion.

The (R) My Music, My Style promotion launches at the 2006 Billboard Latin Music Conference and Awards in Miami. As a major conference supporter, Corporation is co-sponsoring a Rhythm, Rap and Reggaeton panel and the pre-award show Billboard Bash. Prior to the South Florida event, Corporation conducted a multi-city sweepstakes to send consumers to the Billboard Latin Music Conference and Awards show and VIP parties. “

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