Burger King(R) Sizzles with High Voltage Reggaeton Campaign

“Reggaeton has been climbing the charts with its catchy fusion of reggae, hip hop, salsa and merengue. Now, the king of burgers is serving up what’s sizzling on the airwaves — reggaeton – as part of a new consumer promotion.

The BURGER KING(R) My Music, My Style promotion launches at the 2006 Billboard Latin Music Conference and Awards in Miami. As a major conference supporter, Burger King Corporation is co-sponsoring a Rhythm, Rap and Reggaeton panel and the pre-award show Billboard Bash. Prior to the South Florida event, Burger King Corporation conducted a multi-city sweepstakes to send consumers to the Billboard Latin Music Conference and Awards show and VIP parties. “

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