Association of Hispanic Advertising Agencies Takes Position on Nielsen Television Index (NTI)

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Posted on: April 26th, 2006
Filed Under: [ Hispanic News ] [ Marketing ] [ Media ] [ Press Releases ]
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“Following is a statement from the Association of Hispanic Advertising Agencies (AHAA):

The Association of Hispanic Advertising Agencies, representing 85 member agencies and more than 90 percent of the approximately $5 billion spent on advertising to the US Hispanic market, enthusiastically endorses NTI and congratulates Nielsen and our network partners Univision, Telemundo and TV Azteca for moving in this direction; however, AHAA does not support the use of NTI in the 2006 upfront advertising buying season.

NTI is the single-source reporting tool to measure total audience viewership including both Spanish- and English-language media. Proper reporting of viewers is vital to the Hispanic advertising industry and the data will better equip Hispanic agencies to deliver optimum media plans and investment recommendations for clients.”

SOURCE: in English / Fuente en Ingles
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