New York Latinos featured in New Verizon ad effort.

“Verizon Wireless is reaching out to the New York Metro area’s growing Hispanic population this month with a new Spanish-language advertising campaign featuring man-on-the street testimonials from local Latino customers describing why they chose the company’s trustworthy network.

Focused on what Verizon Wireless’ service means to the lives of Latinos living in the New York Metro and Greater Philadelphia areas, the integrated campaign entitled “Confiable” or “Reliable” will roll-out across multiple media including spot and direct response television, radio, print, out of home and direct marketing. Television spots will air on Univision, Telemundo and Telefutura stations in the New York and Philadelphia markets. “

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