Extras strongest tools in Latino grocer wars in Arizona

“The battle among grocery stores to attract Latino consumers is intensifying, with new chains entering the Valley and traditional ones reacting to the competition by ratcheting up what they offer and how they serve their customers.

Ultimately, customers will choose the winners and losers, but for now, the competition gives shoppers greater choice and some downright fun buying experiences in stores seeking to connect culturally with their target customers.”

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