7-Eleven Launches Hispanic Program in Select Markets

“7-Eleven Inc. is launching a national Hispanic program in partnership with Inca Products LLC, a company that creates authentic Hispanic product solutions for c-store retailers and distributors. The program will begin in California, Arizona and Colorado.

The 7-Eleven program combines a complete three-foot display featuring over 80 dry grocery and health and beauty products, along with ten beverage offerings in the refrigerated section. The program provides the most popular brands and flavors from various recognizable, authentic Hispanic brands, such as Jumex, Jarritos, La Costena, Hershey Lorena, Nestle and El Azteca.”

Stumble it! | |