Filed Under: [ Hispanic News ] [ Media ]
Tags: Hollywood, novela, Telemundo, telenovela, Univision
“In its latest attempt to lure Latino viewers, Hollywood is getting melodramatic.
Think telenovela.
Yes, that steamy serial found on Telemundo and Univision is now on the fast track to English-language prime time. At least two telenovelas a definite story arc that ends like a novel after only a few months will debut this summer from CBS and Twentieth Television.
The new franchise from Twentieth, “Desire,” is expected to air five nights a week, with an hourlong weekend summary, for 13 weeks at a time on UPN starting in June. The network is owned by CBS and will merge with The WB next fall.”
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