Reaching Hispanic Internet Users

“The Hispanic market in the United States is one of the toughest of all consumer demographic groups to understand. Hispanic people in the United States share a common language but come from many countries. Some are first-generation immigrants, others are the children of immigrants and still others have grandparents or great-grandparents who were born in the United States.

Some speak only Spanish; others barely know the language. Still others use Spanish in some environments, English in others, or a mix of the two called “Spanglish.” Many Hispanic youth live in two worlds: one dominated by the culture and traditions of their family history, and the other awash in iPods, MySpace, mobile phones and the hip-hop music of the general youth culture.”

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