Latino Consumer Market - Viewpoint Discussion. Tapping into the Latino Talent Pool and Consumer Market

“U.S. Census data show that Latinos are the fastest-growing ethnic group, representing the largest minority in the country. Today, there are approximately 42 million Latinos in the United States, which represents approximately 1 in every 8 residents – by 2008, 1 in every 5 will be Latino. The buying power of Latinos in the United States today stands at more than $800 billion. This will rise to more than $1 trillion by 2008. Dr. Robert Rodriguez, Chairman of the Board for the Hispanic Alliance for Career Enhancement, was online to answer questions about how businesses can best respond to this demographic shift and the growing economic power of Latinos.

Dr. Robert Rodriguez has been with Capella University’s School of Business since February 2003. His responsibilities as a faculty chair include overall management for the Leadership and Human Resource MS programs. He has also held human resource leadership roles at several Fortune 500 firms, including 3M, BP Amoco and RR Donnelley & Sons. Along with teaching at Capella, Dr. Rodriguez is the managing partner at Astira Group, a human capital services firm based in Chicago, and is actively involved in several nonprofit organizations, including his position as Chairman of the Board for the Hispanic Alliance for Career Enhancement.

The transcript follows.”

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