Filed Under: [ Business ] [ Hispanic News ] [ Marketing ]
Tags: Spanish-language
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- Advertisers spent more than $3.3 billion to market products to U.S. Hispanics in 2005, a 6.8 percent increase from 2004.
- While traditionally Spanish-language advertising was used to reach Hispanics, new data indicate second- and third-generation Hispanics tend to favor English.
- As a result, ad spending growth in some sectors of the U.S. Hispanic market is slowing as advertisers debate which Hispanic demographic to target.
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SOURCE: in English / Fuente en Ingles
FUENTE TRANDUCIDO: Usando Google o Altavista/Babel Fish
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FUENTE TRANDUCIDO: Usando Google o Altavista/Babel Fish
Please note some (many) sites require registration. Many times it is free.
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