Marketing Mexican heritage tourism

Posted on: April 19th, 2006
Filed Under: [ Hispanic News ] [ Marketing ]
Tags: , ,
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“Tourism is the largest industry in the world today. The World Tourism Organization, sponsored by the UN and with headquarters in Madrid, represents 139 countries and more than 350 affiliated members. Spain is a logical place for the HQ since it has been a leader in the industry for decades. Mexico is a close second, with Brazil closing ranks rapidly.

Anyone who has observed the meticulous development of the Mexican tourist industry over the past 40 years must be impressed with its achievements. The Mexicans offer just about every type of tourist activity. Equally important is the definition of a tourist, which includes anyone who patronises a tourist enterprise.”

SOURCE: in English / Fuente en Ingles
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