Univision, Telemundo Target Anglo Business

“Rival Hispanic broadcast networks Univision and Telemundo are targeting the English-language broadcast networks rather than each other as they conduct their pre-upfront meetings with the media agencies and their advertiser clients.

Both are hoping to significantly increase their take of upfront ad dollars, which last year totaled about $1.2 billion [$900 million for Univision and its sister broadcast network TeleFutura, and $300 million for Telemundo], and the number of advertisers who made upfront buys (about 140 of the Top 300).”

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