HispanicTrending: CAB DEVELOPS HISPANIC CABLE FACTS RESOURCE GUIDE

“In a continued step towards enhancing its diversity sales and marketing efforts, the Cabletelevision Advertising Bureau (CAB) today announced the release of the first Hispanic Cable Facts guide. Hispanic Cable Facts is a research tool designed to provide advertisers and their agencies intelligence that guides them in targeting the Hispanic consumer and the Latino television market viewer in particular. The Hispanic marketplace’s growth and development has provided an increased opportunity to reach a targeted and engaged consumer. In developing Hispanic Cable Facts, CAB sought to create a parallel to its long-standing general market publication Cable TV Facts.

Hispanic Cable Facts is chock-full of estimates, viewing trends, geographic targeting information, generational insights and Hispanic programming options – providing a wealth of fresh information for the media planning and buying community. The research was aggregated from several respected industry sources including Nielsen Hispanic Services, Franco Research, Geoscape and Simmons Market Research.”

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