Hispanic radio becomes political mobilizing force in Eastern Idaho

“The owners of a Spanish-language radio station say that boosting the station’s power from 1,000 to 38,000 watts has allowed them to help unify the Hispanic community in southeastern Idaho.

Brothers Albino Ortega and Efrain Ortega bought Radio Fiesta (KIGO 1420-AM) last year.

“Radio is at the forefront of communicating to the Hispanic market,” Ted Austin, who sold KIGO to the Ortegas, told the Post Register. “It’s a great service to that market that has not been served any other way.”"

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