Hacienda Of Mouse? Disney finds its family-oriented theme parks fit well with Hispanics.
Tagged: Disney, family, reporter“Denise Godreau has her eyes on Central Florida’s shopping malls, but not as a consumer. Keeping track of the rising number of Hispanic households in this region and where they spend their money, Godreau is hoping to bring more of them to a particular location: Walt Disney World.
“Hispanics love to shop,” said Godreau, senior vice president of Walt Disney World Marketing. “They also love an experience. So we’re making it more of an experience to visit Disney and Downtown Disney.”
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SOURCE: in English / Fuente en Ingles
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Posted on:
April 18th, 2006
FUENTE TRANDUCIDO: Usando Google o Altavista/Babel Fish
Please note some (many) sites require registration. Many times it is free.
Curation from Tomás
Filed Under: 1. Hispanic News, Business
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