Filed Under: [ Hispanic News ] [ Marketing ]
Knowledge is Power!
“A statistical analysis by multicultural consultancy Santiago Solutions Group of nearly 200 top U.S. advertisers’ financial performance over five years found a startling fact. Companies allocating the highest percentage of resources to the Hispanic market generated return on shareholder equity four times higher than all the other publicly traded companies in the study. This was especially true for the consumer goods and retailing sectors so important to the direct response television industry.
Nadia Ashrafian, CEO of U.S. Hispanic DRTV advertising agency Capital Media Inc., Mission Viejo, CA, knows the value of this audience to marketers. Here’s the Q&A, with all the tips necessary to help with Hispanic customer acquisition over DRTV.”
FUENTE TRANDUCIDO: Usando Google o Altavista/Babel Fish
Please note some (many) sites require registration. Many times it is free.
Stumble it! |
|
