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Hispanic Media/Batanga land $5M infusion

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Posted on: April 17th, 2006
Filed Under: Business, Hispanic News
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“Hispanic Media Inc., the company formed by the merger of Greensboro Internet broadcaster and Miami-based Planeta Networks in December, has landed a fresh venture capital infusion of $5 million led by H.I.G. Ventures, one of the largest VC firms in the Southeast.

The money will be used primarily for marketing aimed at increasing the reach of the brand name. It will also be used for content-building and network upgrades to handle the hoped-for growth in traffic to the channels dedicated to music, sports and cars, as well as ’s sister site PlanetaTV.com.”

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