Georgia-Pacific launches Hispanic marketing program

Posted on: April 17th, 2006
Filed Under: [ Hispanic News ] [ Marketing ]
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“Georgia-Pacific Corp. is looking to make friends with the nation’s Hispanic market.

The company, which is the largest producer of tissue products, and the second-largest producer of paper and building products, has launched a national campaign, “GP Amigos,” to build brand loyalty among Hispanic workers.”

SOURCE: in English / Fuente en Ingles
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