English-language networks woo Hispanics

“MTV has gone bilingual and the networks will introduce English-language telenovelas this summer, as English-language TV moves in on the Hispanic market.

The U.S. Census and the networks` own marketing studies reflect the dramatic growth in the Hispanic market, and television wants to appeal to that audience. Hispanics make up 13 percent of the U.S. population, and the U.S. Census projects that by 2050 the U.S. population will be one-third Hispanic. It is estimated that Hispanics today have a buying power of more than $750 billion, a detail that should be of great interest to advertisers.”

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